What cookies are
Cookies are small text files placed on your device by sites you visit. We also use closely-related technologies (local storage, pixels, tag containers) for the same purposes. This policy explains what we use, why, and how to control it. Read it alongside our Privacy Policy.
Categories we use
- Strictly necessary — required for the site to function (security, load balancing, remembering your cookie choice). Set without consent.
- Analytics — help us understand which pages perform, how visitors find us, and where the site needs work. Set only after you accept.
- Functional — remember small preferences (e.g. the Tweaks panel state on prototype pages). Set only after you accept.
We do not run advertising or cross-site tracking cookies on this site.
The cookies we currently set
| Name | Provider | Purpose | Category | Retention |
|---|---|---|---|---|
| nn_consent | NowNext.ai | Stores your cookie preferences so we don’t ask again. | Essential | 12 months |
| _ga, _ga_* | Google Analytics 4 | Aggregate visitor and session metrics. | Analytics | 13 months |
| _gtm, _gid | Google Tag Manager | Loads analytics tags consistently across pages. | Analytics | Session – 24 hrs |
| calendly_session | Calendly | Set only on the booking widget when you schedule a call. | Functional | Session |
Specific cookie names can vary as providers update their products. This list is reviewed alongside our processor list.
Your choices
- On first visit — accept, reject non-essential, or choose categories from the banner.
- Change your mind — email contact@nownext.ai and we will reset your preference, or clear cookies for this site in your browser.
- Browser-level controls — all modern browsers let you block or delete cookies. Doing so may affect site performance.
- Do Not Track — we honour DNT signals by treating them as a rejection of analytics cookies.
International transfers
Some providers (e.g. Google) process data outside the UK/EEA. Where so, we rely on adequacy decisions or Standard Contractual Clauses, the same basis described in our Privacy Policy.
Updates to this policy
We review this policy whenever we change analytics tooling and at least annually. The “Last updated” date at the top of the page reflects the most recent change.
Contact
Questions about cookies, processors or analytics: contact@nownext.ai.