UK SMEs between £10M and £100M turnover are now expected to have an AI position. Not a slide. A position — risks identified, opportunities priced, scenarios mapped, decisions logged.
There is a real gap between "free chatbot" and "quarter-million consulting engagement." Almost no one is serving it well. That gap is what we built BoardRoom AI to fill.
None of them are reversing. The boards that figure this out in 2026 spend the next three years compounding. The ones that don't end up paying for emergency consultants, missed-call mitigation, or worse — a defensible-decision paper trail they don't have.
General-purpose model obligations applied from August 2025. High-risk system requirements ratchet through 2026–27. UK-headquartered firms with EU customers, suppliers, or operations are in scope. "We didn't know" stopped being a defence twelve months ago.
The 2024 update made boards explicitly accountable for risk frameworks that include emerging technology. Your audit committee is being asked questions it can't answer with last year's risk register.
PE-backed SMEs are being asked at every quarterly check-in: what is your AI thesis, what have you tested, what is the productivity dividend, where is the moat? "We're exploring it" is no longer an acceptable answer.
Three simple things, no platform to learn: a clear read on where AI matters to your business, a seat at your board table to talk through the calls, and a record you can defend. You meet all three in the Immersion Sprint, then they recur each quarter through the Advisory Quarter and Embedded Partner.
A short, plain-English briefing for your board — not a platform to log into or a 60-slide deck to wade through. What AI means for your business: the risks worth managing, the opportunities worth testing, and what's changed since we last spoke.
We sit with your board — in person across the UK, or remote — and talk it through. No slides we haven't earned the right to show. We bring a point of view, help you weigh the calls, and facilitate the decisions live in the room.
Everything we discuss leaves a trail: what you decided, why, and what would change your mind — written so your audit committee, your PE sponsor and your eventual buyer can follow it without us in the room.
Most "AI for executives" newsletters fail all three.
We don't generate generic scenarios from public news. We start from your management accounts, your customer concentration, your supplier dependencies, your headcount plan, your strategic risks. Every scenario is your business under three plausible futures — not the FTSE under three plausible futures.
No hallucinations. No "AI says." Every number, regulation, competitor move and market signal is traced to its source. Your board can interrogate any line in the report and we will show our working.
We tell you what we'd do. We tell you what we wouldn't do. We tell you what changes our mind. Boards don't need another neutral options paper. They need a partner who will take a position and defend it.
We'll say no when the fit is wrong, and we'll cap the book at 12 companies in 2026, from diverse industries. We'd rather be the right partner for a focused few than the wrong one for many.
Every engagement opens with a fixed-fee Immersion Sprint — a real, board-ready deliverable in under three weeks, not a trial. If it earns the next step, the sprint fee credits in full toward an ongoing tier. Every engagement is scoped and quoted to your business on a short discovery call.
Fully credited toward the Advisory Quarter or Embedded Partner if you continue within 30 days — so if we go further, the Sprint costs you nothing. If the findings aren't useful, you owe us nothing.
Book a discovery call →Three months of advice over time. Continue to the Embedded Partner, pause, or stop — clean.
Book a discovery call →The subscription the sprint converts into. 90-day clean exit, always.
Book a discovery call →Founding cohort — the first three boards we onboard receive a reduced Immersion Sprint in exchange for a short case study. Ask us on your discovery call.
Ongoing tiers billed quarterly, never locked past 90 days. Additional board sessions, M&A diligence support, or AI policy drafting are quoted separately per engagement.
Every engagement opens with the fixed-fee Immersion Sprint and grows only as far as it earns. Here's the path — and where each step sits in the pricing.
We read your business, accounts and board packs, run the case analysis, and deliver a costed, cited Scenario Report with its audio briefing — closing with a 90-minute findings session. You leave with a defensible board position. One fixed fee, no commitment.
If the sprint earns the next step, your fee credits in full toward the Advisory Quarter or Embedded Partner. If it doesn't, you keep the work and walk — clean. The model only continues when it's paying back.
Monthly Scenario Report and strategy insights, a monthly board working session, risk and decision logs folded into your board pack, and a direct line between sessions. Three months of guidance over time.
Continued implementation time each month, a dedicated strategist, ad-hoc sessions and 48-hour regulatory response. The subscription the sprint converts into — compounding quarter on quarter, with a 90-day clean exit, always.
Gustavo Morale founded Craft Frame WORKS Ltd and built NowNext.AI to operate in the gap between AI capability and business decision-making.
25 years building digital systems, AI workflows, and commercial strategies for owner-operated and PE-backed businesses across the UK and EU. NowNext.AI's existing work — AI Employees, predictive scenario packs, GEO-enabled commerce, monthly intelligence briefings — is the engine behind BoardRoom AI.
We are deliberately not a 200-person consultancy. BoardRoom AI is capped at 12 companies in 2026, from diverse industries. When we hit that number, we close the list and grow depth rather than headcount.
If we lose the thing that makes us defensible — speed, opinion, judgment, attention — we lose the reason you hired us. We are not interested in that trade.
A focused fifteen minutes: where your board is, the questions you're carrying, and whether to start with an Immersion Sprint. If we're not the right fit, we'll say so on the call.
Book the call →We'll send a representative sample — realistic, fully anonymised — so you can show your chair what you'd actually receive. Audio briefing included.
Request the sample →BoardRoom AI is operated by Craft Frame WORKS Ltd (registered in England & Wales, no. 16669774). NowNext.AI is the brand under which we trade. All client work is delivered under UK contract law and a mutual NDA.
